A Report from Vinistra (PART I)

Text and photos by Cliff Rames, Wines of Croatia (unless otherwise noted)


17 must be a lucky number. Not only was the 17th annual Vinistra wine expo considered by many attendees to be one of the best ever. It was also my first time in attendance. How lucky can you get!?


Held April 29 – May 2, 2010 in Poreč, Croatia, Vinistra (http://vinistra.com/) is the annual wine expo organized by the eponymous regional association of winegrowers and winemakers. Founded in 1994, Vinistra currently has over 100 members, making it the largest membership-driven association in Croatia that represents a regional body of wine producers.  Vinslavonija? Vindalmacija? Not yet….

photo courtesy of Vinistra

The 17th Vinistra wine expo featured 130 exhibitors and 535 wines, of which 215 were wines produced from Malvazija Istarska (Malvasia Istriana), the local indigenous grape which accounts for the majority of white wine production in the region. The other “signature” wine of the region is Teran, made from the red Teran grape, thought to be closely related to but genetically distinct from Italian Refosco.


To my freshman eyes, the array of sites, sounds, aromas, flavors and other sensual delights on display at Vinistra – such as olive oils, cheeses and fig products – were irresistible and amazing. I was in heaven!


While it was impossible to note every detail and visit every stand at Vinistra, I can offer some general information, observations and opinions – some of which were made after hours of continuous swirling, sipping, tasting and swallowing (for some reason, call it “the spirit of the moment”, I did not strictly abide by my no-swallow rule. Combined with the jet lag, I may have distorted or missed a few things…).


The Opening Ceremony

April 29, 2010, around 13:00. The Istrian sun was blazingly hot, especially for those of us standing under it in suits and ties. It all started with the obligatory singing of “Lijepa Nasa” by a lovely girl in a red dress. By the time the obligatory speeches began, most people around me had broken out into a noticeable sweat and were patting brows with handkerchiefs. Yet given the recent downpours, water spouts and flooding in Istria, I guess we got lucky. 


Regarding the opening ceremony, there are two things of note:  

1) Missing from the official opening ceremony was a vital member of the planned delegation, Croatian Minister of Agriculture Petar čobanković. His absence significantly dampened the overarching hopes that the Ministry would be inspired by Vinistra to take a more proactive role in the promotion and marketing of Croatian wines.  

photo courtesy of Vinistra

2) Ivica Matošević, who is the current president of Vinistra, did not give a speech or make welcoming remarks at the opening ceremony, even though he was standing near the microphone. I was disappointed. Mr. Matošević is a very charming, witty and iconic figure among Croatian winemakers, and I was looking forward to hear his remarks, especially in light of the apparent snub by the Minister of Agriculture.   

The Venue

The expo was housed in the Žatika Sport Centre, a relatively new multi-purpose facility near the town center in Poreč. The expo hall was brightly lit and festive, with red the dominating color and giant grape-cluster-shaped balloons hanging from the ceiling – a memorable and endearing touch.


Off to the sides of the main hall were small conference rooms, where the organizers of Vinistra conducted various seminars and workshops – including a round table discussion centered on the theme of the “International Branding of Croatian Wines” (see below).


While we are on the subject of the Venue, there is one more thing I must mention:

The Dust: Okay, this is silly but worth mentioning: Leading to the steps of the Žatika Sports Hall is a long pedestrian promenade that seemed mismatched with the sleek, shining metal sides of the building. Instead of an equally pristine walkway of concrete or asphalt, the hall’s promenade was laid with crushed stone and gravel that was heavily interspersed with white, chalky dust. This dust, to the dismay of many of Vinistra’s well-appointed visitors, had a penchant for clinging to clothing and shoes. It was especially visible on dark surfaces like the once-shiny black shoes I was wearing.

As proof of my accusation against the dust, I offer the following evidence: a photo of Croatian president Ivo Josipović. Now, I’m not certain of the president’s every move during his short stay at Vinistra, but I couldn’t help but notice the incriminating white ring around the bottom of his shoes in this picture:     

photo courtesy of Vinistra

The Round Table

While there were several mini-seminars and round table discussions during Vinistra, the highlight was on Friday, April 30, when a comprehensive discussion about the “International Branding of Croatian Wines” was held for the public & press. Again, the presentation was designed to adress the Minister of Agriculture and other key government officials in the hope that they would become motivated and create a government-sponsored wine marketing board. As I previously noted, these key individuals did not show up. But it was a solid discussion that was well-covered by the press, so hopefully the message was transmitted beyond the walls of the meeting room.  

photo courtesy of Jutarnji List

For more information about the round table discussion, please see our previous post:  https://winesofcroatia.wordpress.com/2010/05/12/vinistra-2010-round-table-international-branding-of-croatian-wine/)

Another fascinating seminar was conducted by Croatian wine writer and consultant, Saša Špiranec, about the aging potential of Malvazija Istarska. Mr. Špiranec comparatively tasted Malvazija from a number of different vintages going back to 2000 from several different producers in search of the sweet spot – the age and wood-treatment (oak versus acacia) that best delivered Malvazija’s true potential.

My hands-down favorite in the comparison was the Kozlović 2001 Santa Lucia Malvazija, a coupage of wine ages in oak, acacia and stainless steel that showed beautiful oxidized notes of orange candy, vanilla, dried flowers, caramel and honey. 


(to be continued…)





4 thoughts on “A Report from Vinistra (PART I)

  • Cliff, you’ve done it again!
    Your report reflects on many interesting dimensions of the State-of-the-Art of Croatian Wine Culture (Business). Starting with your comment about the absence of Vin(other Croatian wine regions) to the absence of the Minister responsible for wine and agriculture. It’s about time that Croatian politicians are being questioned about their commitment to one of their country’s most priced assets. I also love your observation about The Dust. Only with constant attention to detail and quality can Croatian wine makers and their associations become competitive in the world arena. The grape material and the cultural heritage are there, now it’s time to make it real. As a start, Wines of Croatia have already a competent and passionate ambassador in you. You only need to be appointed and equipped with the right tools and you could do wonders for the cause.
    Cheers, Frank

  • Hello Cliff,
    Glad we met in Poreč.
    You notice so many details! I totally agree with Mr. Dietrich – he took the words out of my mouth. Even about The Dust.
    I’m telling everyone about your site, and truly admire your quest for the Croatian Wines Cause.
    Samo tako naprijed.
    Pozdrav, Silvana

    • Frank and Silvana – thank you so much for your kind words and support. You guys are doing fabulous and important work too, and together we will make a difference. Hopefully at some point the government will realize that this is a good thing and they will want to join us. :))

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