Croatia’s wineries garner a total 63 medals, with Veralda winery from Istria taking a coveted Platinum – Best in Show medal.
London, June 14, 2016: Decanter magazine, one of the world’s most respected wine publications, today announced the winners of the 2016 Decanter World Wine Awards. The competition, held each year in London, received over 16,000 entries from around the world. You can scroll through the lists of all winnershere.
With the judging completed, we are so happy and proud to announce that Veralda winery, located in Brtonigla in the Istria wine region, was awarded the coveted Platinum – Best in Show medal for its 2015 “Istrian” red – a wine produced from Teran (which Decanter refers to as Refosco) – in the Best Single Varietal red category. With 95 out of 100 points, Veranda “Istrian” was one of only 31 wines to receive the top tier Platinum – Best in Show prize!
Okay, we already knew it. Anthony Bourdain discovered it (literally, he fell off his chair in wine-fueled amazement). And now the readers of USA Today have confirmed it: the wine-growing regions of Croatia are awesome – among the best in the world.
Suddenly the sweet fruits of Croatia’s July 1st ascension to the European Union have turned to sour grapes. At least when it comes to wine.
Not just any wine, mind you, but one with a centuries-old tradition that is a strong symbol of national pride and family life, as well as a trusted elixir that locals depend upon to treat ailments and celebrate important milestone events in their lives.
Are we talking about Prosecco? Heck, no.
I mean no disrespect to Prosecco. It’s a delightful wine. Simple, bubbly, festive. A popular patio pounder for summer days by the pool. An ingredient in trendy cocktails. Italy, through the venerable Consorzio di Tutela del Prosecco di Conegliano Valdobbiadene (the Consortium), deserves to be proud and should protect it. It’s a cash cow, a wildly successful product that supports multiple Italian winemaking regions and helps to keep many wholesalers, advertising and public relations firms in business.
Sounds completely harmless, right?
Not exactly. As the Wall Street Journal recently reported in an article entitled, “A European Name Game Uncorks a Tempest in a Wine Cask”, Croatia’s right to continue using the traditional name “Prošek” for a small-production dessert wine made from sun-dried grapes is under attack. The European Union, prodded on by the Consortium, fears that the two names are too similar and that consumers (you and I) will be confused, thus harming the Prosecco brand and endangering a 300-million-bottle-a-year industry.
So how can one obscure, tiny-production, barely-exported sweet wine called Prošek pose such a threat to mighty Prosecco? Simply put, it doesn’t. But pride, mistaken perceptions, protectionism, and the demands of the powerful often align to trump common sense.
In an attempt to expose the absurd nature of this mess, cut away all the confusion, and clarify the debate, here are 12 ways in which Prošek can be easily differentiated from Prosecco – and visa versa. The bottom line is, consumers have nothing to fear – nor do Prosecco producers or the European Union.
I realize that at this stage in the game these arguments may be mute. But for the sake of posterity perhaps there is some value in showing why Croatia should be able to keep on calling its Prošek “Prošek” – as it has done for centuries – while also distinguishing and respecting Prosecco’s rightful place in the world of wine.
1)Custom and Tradition
The method for making Prošek is ancient and apparently dates back to the arrival of the Greeks to the Dalmatian islands in the 4th century B.C. However, the first written mention of Prošek occurred in 1556, when the Croatian poet Petar Hektorović in his famous work, Ribanje i Ribarsko Prigovaranje (Fishing and Fishermen Talk), lists the local sweet wine among the provisions he and two companions pack for a three-day fishing expedition on the Adriatic Sea.
As on Petar Hektorović’s boat, in the Dalmatia region of Croatia a bottle of Prošek is never far from hand. A straw-wrapped jug of homemade Prošek can usually be found hiding in the pantries and cellars of every household and, if you are lucky, a taste is offered (alongside a plate of dried figs and biscuits) when you arrive as a guest.
Croat families proudly pass down Prošek recipes through the generations. It is often used as an ingredient in traditional holiday cookies and cakes. Parents set aside bottles from the vintage in which a child was born and then customarily open them on the child’s wedding day. Prized bottles are gifted from one family to another at Easter, Christmas and other special occasions. New mothers slurp a spoonful after giving birth to help them mend and regain strength. Suffers of anemia and other ailments are urged to sip some Prošek to bolster the blood.
Old wives’ tales? Perhaps. But these stories serve as seminal evidence of Prošek’s deep-rooted contribution to Croatian culture and its firm place in the social lives of Croatians throughout the centuries.
Prosecco too has an impressive history, with some vineyard sites in the Conegliano Valdobbiadene zone estimated to be over three hundred and some even a thousand years old. Yet the first written reference to the wine did not arrive until 200 years later (in 1754), when (according to Wikipedia) a fellow named Aureliano Acanti wrote, “And now I would like to wet my mouth with that Prosecco with its apple bouquet“.
This dated but cute quip could easily serve as a contemporary marketing slogan for Prosecco. Indeed today’s consumer identifies with Prosecco as a metropolitan, early-drinking, affordable and pleasant everyday quaffer. According to a report in Meininger’s Wine Business International, consumers do not identify with, or care all that much about, Prosecco’s history, background story, or protected DOC status (granted in 1969) and much-heralded DOCG status (approved in 2009). They do care about access to low-priced, easy-to-understand and appreciate alternatives to pricier sparkling wine.
Prosecco is a product of the modern world. Modern technology (the Charmat tank, autoclaves, sterile filtration, bottling under pressure) has enabled Prosecco to be produced in mass quantities and become the very successful and ubiquitous export product it is today.
Unlike Prošek, wine lovers buy bottles of Prosecco for casual consumption and instant refreshment – not to tuck away for decades or until their children get married. In fact, consumers are advised to purchase Prosecco young and avoid bottles that have been too long on the shelf. Conversely, an intact bottle of Prošek from 1899 was recently discovered in the cellar of a wine bar on Hvar island.
How do you like them apples?
The two names – while similar – are written and pronounced in completely different ways. “Prošek” is enunciated as “Pro-shek”, while “Prosecco” is pronounced “Proh-sec-coh”. Two syllables versus three. A “sh” sound as in “Shirley” versus a “sec” sound as in “secular”.
Prošek is produced from any one or a blend of several different varieties – white and red – indigenous to coastal Croatia. Permitted white varieties include bogdanuša, dubrovačka malvasija, grk, malvazija istarska, maraština, plavac mali, prč (aka parč), pošip, tarpinka, trbljan, vugava, andžlahtina. Red varieties are primarily babić, lasina, plavina, and plavac mali.
Prosecco is most often produced from the glera grape variety (previously known as prosecco), but small amounts of bianchetta, charnonnay, perera, pinot noir, and verdiso are permitted.
4)Area of Production
Prošek is produced all along the Adriatic coast of Croatia but mainly in southern Dalmatia and on many of the islands where vineyards thrive in limestone soils among olive, fig, and pine tree groves. As winemaker Alen Bibićobserved to the Wall Street Journal, when you sip on Prošek, “you can feel the Mediterranean”. Dried fig, raisin nectar, candied orange peel, and roasted nut characteristics reflect the wine’s sun-baked, seaside terroir.
Prosecco is clearly a product of Italy, where it is produced throughout the Veneto, Friuli Venezia Giulia, Conegliano, and Valdobbiadene regions in the northeast corner of the country. Much of the growing area lies in the foothills between the Dolomites and the Adriatic Sea, with the highest vineyard elevations located in the Valdobbiadene zone, particularly in Cartizze. The clean, zippy green apple, fresh melon, and citrus character of the wine reflects its pristine Alpine terroir.
5) Production Amounts
Traditional Prošek is typically made by small, family-owned wineries, of which 27 are registered producers (I do not count the non-traditional, industrial Prošek produced from cooked musts and caramelized sugar, such as the supermarket products from Dalmacijavino and Vinoplod) with an annual production of 15,000 liters – or 30,000 500 ml bottles. For example, BIBICh winery produces about 5,000 bottles a year of the multi-vintage BIBICh Ambra, while in a good year Andro Tomić of Bastijana winery produces up to 4,000 bottles of his acclaimed Hektorovich Prošek.
Over 3,000 registered wineries produce Prosecco in Italy, and over 2,400 are members of the Consortium. The Prosecco DOC zone contains 19,700 hectares of vines planted to allowable varieties, and the Consortium reports that another 5,650 hectares are registered within the DOCG growing area (for a grand total of 25,350 hectares). Wine production amounts total approximately 225,000,000 liters – 300 million bottles a year.
By comparison, the total area planted to all varieties across every winemaking region in Croatia equals 24,000 hectares, with approximately 10,000 hectares under vine in Dalmatia where Prošek varieties are cultivated as a minor component of the grapes reserved for still dry wines. Total wine production in Croatia amounts to 60 million liters – or 80 million bottles – of all types.
At 15,000 liters, Prošek production equals less than 1% (.025%) of the total amount of wine made in Croatia and .006667% of Prosecco production.
Prošek is made from grapes harvested with a sugar level of 100° Oechsle (approximately 23.5 Brix, or the equivalent of the German Auslese classification). Once harvested, the clusters are laid out on straw mats to dry in the sun for 3-4 months or until the grapes shrivel and achieve a sugar concentration of 120° Oechsle (28 Brix, or the equivalent of Beerenauslese). The grapes are then crushed and the must is macerated for 2-5 days, when the juice is pressed off the skins. Yeast must be selected based on its ability to function in a thick must with a high concentration of sugar. Fermentation can be extremely slow – often lasting up to a year or longer. Once the wine has finished fermenting, it is then aged in wood casks (usually older, neutral wood) for a minimum of one year. Most producers do not filter the wine. Typically it takes about 1 kilogram of dried grapes to produce 750 ml of Prošek.
Grapes for Prosecco are harvested with low sugar levels and high acidity. The (usually) non-vintage wine is produced using the Metodo Charmat (tank method), whereby the secondary fermentation takes place under pressure in large steel tanks called autoclaves and not in the bottle, as with Champagne (Méthode Champenoise). The idea, as described by Tom Cannavan in Wine-pages.com, is to “capture the fresh fruitiness” of the glera grape and highlight the wine’s distinctive “icing sugar and lemons” character. The wine is then bottled under pressure to retain its carbonation and quickly shipped off to market.
7) Wine Styles
Prošek is a still wine with a minimum alcohol content of 15%-22% that has been aged in wood for at least one year. Residual sugar content ranges from 70-150 grams per liter (g/l). Prošek is dark, thick, unctuous, and sweet, with flavors of dried fig, raisin nectar, coffee, toasted hazelnuts, burnt toffee, candied orange rinds, honey, vanilla, and carob.
Prosecco is a sparkling wine with an average alcohol content of 11% and no wood exposure or influence. Depending on the level of carbon dioxide, Prosecco can be either Spumante (3.5 bars of pressure) or Frizzante (1.0-2.5 bars of pressure). Styles include Brut (0-13 g/l residual sugar), Extra Dry” (12–17 g/l) and “Dry” (17–32 g/l). Prosecco is light, bubbly, delicately perfumed with notes of citrus, apple, melon, and spring flowers.
8) Wine Color
Depending on the types of grapes used and the age of the wine, the color of Prošek can range from deep gold to amber, neon orange, maple syrup, and dark brown.
Prosecco is simply straw-colored or light to medium yellow with a watery white rim.
9) Bottle Shape
While there is no standard bottle shape for Prošek, traditionally it is stored in large straw-covered jugs or demijohns for home or non-commercial use. When available for commercial sale, dessert wine bottles of 375-500 ml are the norm. These vessels are often fancy and oddly shaped and include short, small jug-like bottles (BIBICh Ambra) to tall clear cylinders and tapered obelisks.
Prosecco is typically packaged in the easily-identifiable and customary sparkling wine bottle, which is similar in shape to the Champagne bottle and includes the mushroom-shaped cork and often a metal cage under a foil wrap. Prosecco can also be packaged in aluminum cans similar to those used for beer.
Customarily Prošek is served in a small, tulip-shaped dessert wine glass. However, there is no “official” serving glass; any small, flared-rim vessel will do.
The most commonly used glass for Prosecco is the Champagne flute.
11)Availability on Export Markets
Ask yourself this: When was the last time you saw a bottle of Prošek in your local wine shop? Most likely the answer is, never. Because of the tiny production, very little of Croatia’s famous dessert wine is exported. In the U.S. BIBICh Ambra Prošek is imported by Blue Danube Wine Company but in such limited quantities that it quickly sells out. If you are in the NYC area, Bin 56 wine bar in Huntington, NY serves BIBICh Ambra Prošek. Grab a glass while it lasts!
Needless to say, Prosecco is ubiquitous and warehoused in wine shops everywhere. It is often the best selling sparkling wine in wine bars and restaurants. To highlight this point (according to Shanken News Daily), in 2012 the top six Prosecco brands in the U.S. collectively represented 1.6 million cases (19.2 million bottles) of wine, with an annual sales growth of about 35%.
That’s a lot of bubbly.
Prošek: A 500 ml bottle of BIBICh Ambra Prošek retails for about $50.
Prosecco: Retail prices in the U.S. for a 750 ml bottle range from $10 to $20 for DOC bottles, and a bit more for DOCG labels.
Similar-sounding words and spellings abound in the English language – and presumably in other languages. Take, for example, the head-spinning number of wine grape varieties that begin with the letter V: Verdejo, verdelho, verdello, verdicchio, verdiso, verduzzo, vermentino, vernaccia, vespaiola, vespolina, vignoles, vinhão, viognier, viosinho, viura, vugava…. Yikes!
Yet no one seems to be getting too excited about that muddled madness. Governments are not demanding new rules and regulations to sort it all out. Why? Because they are just names and we humans are able and accustomed to figuring out the subtle variances. I know a guy named Dana and a girl called Dayna. I would have to be a dope to confuse the two.
Then there’s McDonald’s and McDoogal’s. One is a famous hamburger conglomerate, the other an Irish pub in Kokomo, Indiana. Each has its loyal customers. And I think it’s safe to say that not one of us is foggy about which assembles Big Macs and which tops off Guinness on tap.
Slovenia, Slovakia, Slavonia. The first two are each sovereign countries, the latter a wine-growing region in Croatia. All three manage to survive, despite their names sounding alarmingly alike. And I suspect that few travelers would accidently board planes for Slovenia when they meant to go to Slovakia.
Prošek and Prosecco. The first: a hand-made, limited-production, sweet dessert wine that will never be exported in large quantities and most likely attracts only consumers who have heard of it and seek it out. The latter: a mass-produced, widely distributed, usually dry to off-dry sparkling wine that is synonymous with summer, quick refreshment, and good cheer.
Simply put, the two wines have NOTHING in common, like apples and oranges. Cannot they happily co-exist without bureaucrats in Brussels spoiling the brew?
In that wonderful spoof of a movie from 1980, Airplane!, an in-flight emergency prompts Dr. Rumack (brilliantly played by the late-great Leslie Nielsen), to ask Ted Striker (an ex-pilot suffering from a fear of flying played by Robert Hays), if he can safely land the jet. Striker responds, “Surely you can’t be serious?” To which Dr. Rumack famously retorts, “I am serious. And don’t call me Shirley”.
So let us not call Prošek Prosecco. Or visa versa. Surely we are all sophisticated enough to manage that without getting ourselves tied up in knots and discovering that the bottle we just grabbed off the shelf is not our beloved wine.
Last month, two editors from Wine Enthusiast magazine, Mike DeSimone and Jeff Jenssen (aka the World Wine Guys), visited Croatia to receive the Golden Pen Award from the Croatian National Tourism Board for their article called “Croatia – In Living Color”, which was published in the September 2011 issue of Wine Enthusiast.
After receiving the Golden Pen Award (“Zlatna Penkala”), the Wine Guys toured a selection of wineries, vineyards, hotels, restaurants and other sites in the continental region of Croatia.
The Wine Guys were escorted by Cliff Rames, sommelier and founder of Wines of Croatia, who along the way captured a few snapshots of their journey. We will be sharing an assortment of Cliff’s photos with you over the next few weeks, including this collection of shots from Zdjelarević winery in the Slavonski Brod wine-growing hills of the Slavonia region of northeastern Croatia.
Zdjelarević Hotel & Winery – directed by winemaker Davor Zdjelarević – cultivates 10 hectares of its own vines as well as another 20 hectares of vines under lease, which allows the winery to produce up to 150,000 bottles of wine per year. Among its best loved wines are the Nagual Grand Cuve Cabernet Sauvignon/Merlot and Nagual Grand Cuve Chardonnay/Sauvignon labels, as well as the Klink@ line of early drinking wines designed to appeal to Generation X consumers.
According to the winery, Queen Elizabeth II is said to have enjoyed Zdjelarević’s 2009 Chardonnay – a wine produced from vines that overlook the long sloping hills that meander southeastward toward the town of Slavonski Brod and the Sava river – an area not generally recognized for its world class wines. It looks like Davor Zdjelarević is trying to change that.
The property also includes a hotel with 12 rooms and three apartments and a gourmet restaurant where guests can dine like a king – and drink like a queen! 🙂